What's Social CRM?
Oraquo Social CRM is a set of business strategies supported by a technological platform, business rules, workflows, social processes and characteristics. These strategies are designed to link the client with a collaborative talk in an environment of trust and transparency for mutual benefit.
What do I need to have Social CRM?
There are two essential components: Oraquo Analytics y Microsoft Dynamics CRM.
How does it work?
Oraquo Social CRM nos va a permitir descubrir qué conversaciones son relevantes para nuestro negocio, identificándolas mediante la generación de temas cualitativos que segmenten las menciones sobre nuestra marca. Desde el CRM vamos a poder acceder a dichos mensajes, integrando las conversaciones de nuestros clientes 'sociales' en nuestros procesos de negocio.
Besides, we can connect our clients databases with their social media profiles on Twitter or Facebook. So we can improve the transactional information available in our CRM with those interesting themes naturally expressed in social media. The company can achieve a 360-degree view of its customer.
In which areas can it help me?
There are three essential areas in company which can benefit from Oraquo Social CRM:
Sales: Oraquo Social CRM provides direct sales opportunities managed from commercial department and relevant insights which can be used to add value to our sales leads' conversations.
Marketing: Using data captured by Oraquo Analytics, we can carry out both psychographic and behavioral segmentations of our databases and typical geographic and demographic divisions. By this way, we can personalize our campaigns based on our clients' interests.
Customer service: Social media are a customer service channel increasingly demanded due to its speed, comfort and low cost. Oraquo Social CRM involves this channel efficiently and manages its clients' incidents.
In which industry is it applied?
CRM philosophy can be used in every industrial sector, but it's especially helpful for insurance companies, automotive sectors, banks, e-commerce services and the FMCG industry.