FAQ
Frequently Asked Questions
Integrate your social customer onto your corporate business process
Oraquo SocialCRM

Social CRM is a set of business strategies which combines social knowledge of consumers and traditional CRM systems.

Consumers have now the power to communicate your brand. Whether you listen to what they are saying or not, they will keep talking about your brand. Are you really going to miss that?

  • Take advantage of your customers knowledge about your products
  • Improve customer service systems
  • Identify opportunities and increase your sales

Oraquo Social CRM Features

  • Integration of Oraquo Wall with Mycrosoft Dynamics CRM. Exploit Oraquo analytics from Dynamics CRM interface
  • Fragment and generate marketing lists depending on your clients' interests to personalize your ad campaigns
  • Analyze your competitors' strengths and weaknesses and also opportunities and threats in the market.
  • Import from Dynamics CRM relevant qualitative themes in conversations about your brand or product.
  • Generate customer service cases from reported incidents in social media.
  • Identify who are the influencers in your market and personalize your communications campaign for them.
  • Connect your contacts database with their social media profiles to know their interests in detail.
  • Identify and create commercial opportunities analyzing social media comments of your potential customers.
  • Generate reports to monitor and analyze your Social CRM activity.

How does it work?

Fit it with Oraquo

1
Generate a qualitative theme in Oraquo in order to be processed by CRM
2
All mentions belonging to that theme will be automaticaly integrated at Dynamics CRM
3
Personalize your views to track those areas more relevant for your business.

Connect your contacts

1
Through our contacts' email, we can identify their Facebook and Twitter profiles.
2
Once we have identified the profiles, we can connect them with the client contact file.
3
From a single point, the 'Client file', we get a 360-degree view of our client (transactional and social information).

Use Dynamics CRM

1
Identify comments which can become commercial opportunities.
2
Generate customer service cases from reported incidents in social media.
3
Divide CRM contacts based on your contacts' interests to maximize the effectivity and profitability of your marketing campaigns.

A hands-on example

This is only an introduction to Oraquo Social CRM operation

If you want a personalized demo and go from theory to practice, get in touch with us.

Who is Oraquo Social CRM for?

Oraquo Social CRM is intended for those corportations which want to integrate social client in their business processes, providing advantages in 3 different areas:

  • Customer service

    Provide a new, fast and direct customer service channel which brings client closer to corporation, no matter when and where.

  • Marketing

    Organise your databases according to behavioral criteria so you can personalize your marketing campaigns.

  • Sales

    It provides sales force with sound arguments in dealing with clients wh‎ile it's a powerful system for generating sales leads.

Some of our projects

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The IAB 2013 Inspirational Festival became trending topic

The Inspirational Festival is an event which gathers digital advertising and communication professionals in Spain during two days. In 2013 edition, they relied on Oraquo Wall used in an exceptional 25x10-meters screen in order to offer a stunning communication channel in which invigorate the audience and get a global coverage.
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CQL&P monetizes intangible assets for their customers

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ORAQUO SOCIAL CRM

Prodware Spain improves their client´s experience

Prodware Spain, belonging to the Prodware International Group, offers design, activation and support of technology solutions related to the improvement of your business processes. They have a wide range of Customer Experience Management solutions, including Oraquo Social CRM. This tool is aimed at tracking and studying online reputation by analyzing online activity about brands. It will be automatically integrated in Dynamics CRM to turn the information into business opportunities.
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ORAQUO WALL

Coverage and feedback in real time during 'El Sol Festival 2014'

El Sol, the Iberoamerican Advertising Communication Festival, succeeded in its 29th edition, getting 6.000 comments in just 5 days. Oraquo Wall screens, set in every conference all day long, were a positive agent of change which invigorated conversations and encouraged audience to share contents.
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ORAQUO ANALYTICS

Chello Multicanal, monitoring and brand analysis

Chello Multicanal is the biggest independent production company of thematic tv channels in Spain and Portugal. With an audience of almost 13 milion of spectators, offers a variety of thematic channels of their own production like Canal Cocina or Canal Decasa. Always in avant garde in advanced technologies, they use Oraquo Analytics to perform monitoring and analysis of the digital conversation in their tv channels and social media.
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Would you want to know what we can do for you?

ORAQUO ANALYTICS

ThinkCom, behavioral and opinion creation systems

ThinkCom, a reseach group from Complutense University of Madrid (UCM) has developed a Business Intelligence System that allows to explain intangible business values. Oraquo Analytics adds the capturing, monitoring and analysis technology to this innovative system, that means a step further than Media Analytics and Social Marketing Analytics.
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Would you want to know what we can do for you?

ORAQUO WALL

Higher participation in your event conversation!

E-Show is the most important e-commerce and online marketing event in Spain. In its 10th edition, which gathered more than 70.000 professional visitors in Barcelona, it relied on Oraquo Wall as its innovative communication channel. Oraquo Wall screens encouraged visitors to participate in the event, turning this live event in a digital conversation.
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Would you want to know what we can do for you?