Frequently Asked Questions
Get an automatic tracking and analysis of online opinions
Oraquo Analytics

Discover, analyze and interpret opinions and comments about a brand, person, service or event in a simple and original way

Oraquo Analytics measures and quantifies the value of interactions and conversations in social and online media, and creates reports when needed.

  • Extract the value of online conversations by analyzing its context
  • Take control and manage your online reputation
  • Generate custom reports about your brands, products and competitors

Oraquo Analytics Features

  • Track the whole Internet to automatically capture and classify multiple sources (opinion sites, blogs, forums, news, Twitter, Facebook, etc
  • Fully personalizable report and dashboard editor to adapt graphics and data representations to your needs..
  • Advanced Information filtering: geolocation, keywords, sentiment, author, date, title, headlines, comments, type of source, etc.
  • Automatic quantitative and qualitative analysis: an advanced opinion collector allows statistical study of the information along with automatic sentiment analysis.
  • Semantic technologies that enrich the search and improve information processing with machine learning algorithms, artificial intelligence, natural language processing,etc.
  • contextual categorization and segmenation to study the conversation from all points of view (price, quality, customer service, recommendations, expectations, etc.)
  • Context Analysis by collecting complete texts that allow a global analysis beyond of simple mentions.
  • Multilingual: eight monitoring languages (spanish, english, catalan, french, portuguese, german, italian and dutch).
  • Boolean Syntax AND,OR,NEAR and NOT operators that can be chained to create complex expressions..
  • Easy and multi device graphical interface: can be accessed from a web browser with no additional requirements, investments or infrastructure.
  • Data Export: automatic reports delivery by email, dashboard widgets, PDF reports, CSV and Excel.
  • World class customer service. Our clients are our motivation and we have at your disposal specialized consultants to go with you in your projects.
  • Engagement management: take part in a conversation with your clients through Facebook and Twitter.
  • Real time information: following its evolution every second.

How does it work?

Search creation

First, you have to register all the keywords that define your brand's universe
Then, our search agents start working, looking for all available information
Through our advanced technologies, the system enriches and processes all captured data

Comments visualization

In a short period of time, the system will start to include results
With its powerful search engine you can locate the information through multiple searching criteria
Thanks to the filters and the powerful information segmentation system, the most relevant information is bounded in a few clicks

Report creation and edition

You can create as much reports as you need, 100% personalized.
Integrate your brand image in your reports and decide the type of data and representation.
Add statistics by type of source, date, last comments, top authors, sentiment evolution, tag cloud, etc.
You can compare data and themes of every single brand that you are monitoring.

A hands-on example

This is only an approach to Oraquo Analytics operation

If you want a personalized demo and go from theory to practice, get in touch with us.

Who is Oraquo Analytics for?

Oraquo Analytics is targeted to any kind of corporation, brand, product, person or event that generates opinions in digital media.

  • Organizations and Institutions

    Active listening adds a great value to institutions since it allows to detect new tendencies, know and guide the activity that communities develop around the brands and interact with them.

  • Corporations

    Connect with clients and act with agility from their behaviour is very important. And for that you need simple tools that brings information about their brands and competitors

  • Agencies and media

    Thank to this new model of online research, yo can provide added value to your clients, gain versatility in your projects and reduce costs time and money.

Some of our projects

You may also be interested in

  • Oraquo social CRM
  • Oraquo Wall


Increasing fun and engagement at The Hole 2 Show

Since its premiere, the 'The Hole 2' show has used a new communication channel. Oraquo Wall is the technology which transforms the performance into an online conversation in which the audience is able to participate and share opinions and photos in real time. The audience enjoys and interacts and the show is enriched daily. Fun, engagement and global visibility.
  • Audience interaction and becomes protagonist
  • Manually moderated during the event
  • Real-time feedback
  • Carrying out the game #SiTeTocoTuMeTocas
  • Different formats and screen designs
Would you want to know what we can do for you?


The IAB 2013 Inspirational Festival became trending topic

The Inspirational Festival is an event which gathers digital advertising and communication professionals in Spain during two days. In 2013 edition, they relied on Oraquo Wall used in an exceptional 25x10-meters screen in order to offer a stunning communication channel in which invigorate the audience and get a global coverage.
  • Real-time feedback with audience
  • Coverage and live broadcasting
  • Online communication channel
  • Event monitoring
  • Higher Twitter visibility
Would you want to know what we can do for you?


CQL&P monetizes intangible assets for their customers

Quantumleap&Partners consultants is a PR and communications agency which works internationally. They offer business intelligence and active listening services created in collaboration with Thinkcom, research group in UCM, in order to measure the status of a brand, company or concept through monitoring conversations and analyzing its public track in the web.
  • Brand tracking and analysis
  • Competence reports by sector
  • Detailed knowledge of your client
  • Online reputation management
  • Social trends analysis
Would you want to know what we can do for you?


Prodware Spain improves their client´s experience

Prodware Spain, belonging to the Prodware International Group, offers design, activation and support of technology solutions related to the improvement of your business processes. They have a wide range of Customer Experience Management solutions, including Oraquo Social CRM. This tool is aimed at tracking and studying online reputation by analyzing online activity about brands. It will be automatically integrated in Dynamics CRM to turn the information into business opportunities.
  • Online reputation tracking
  • 360-degree view in customer service
  • Commercial opportunities detection
  • Higher knowledge of your client
  • Creation of Social Inteligence models
Would you want to know what we can do for you?


Coverage and feedback in real time during 'El Sol Festival 2014'

El Sol, the Iberoamerican Advertising Communication Festival, succeeded in its 29th edition, getting 6.000 comments in just 5 days. Oraquo Wall screens, set in every conference all day long, were a positive agent of change which invigorated conversations and encouraged audience to share contents.
  • Real-time feedback with audience
  • Coverage and live broadcasting
  • Online communication channel
  • Event monitoring
  • Higher Twitter visibility
Would you want to know what we can do for you?


Chello Multicanal, monitoring and brand analysis

Chello Multicanal is the biggest independent production company of thematic tv channels in Spain and Portugal. With an audience of almost 13 milion of spectators, offers a variety of thematic channels of their own production like Canal Cocina or Canal Decasa. Always in avant garde in advanced technologies, they use Oraquo Analytics to perform monitoring and analysis of the digital conversation in their tv channels and social media.
  • Brand Monitoring
  • Higher knowledge of audience
  • Quantitative and qualitative analysis
  • New social trends detection
  • Sentiment segmentation of online audience
Would you want to know what we can do for you?


ThinkCom, behavioral and opinion creation systems

ThinkCom, a reseach group from Complutense University of Madrid (UCM) has developed a Business Intelligence System that allows to explain intangible business values. Oraquo Analytics adds the capturing, monitoring and analysis technology to this innovative system, that means a step further than Media Analytics and Social Marketing Analytics.
  • Creation of business intelligence models
  • Brand tracking
  • Opinion Analysis
  • Research in decision-making process
  • Social knowledge
Would you want to know what we can do for you?


Higher participation in your event conversation!

E-Show is the most important e-commerce and online marketing event in Spain. In its 10th edition, which gathered more than 70.000 professional visitors in Barcelona, it relied on Oraquo Wall as its innovative communication channel. Oraquo Wall screens encouraged visitors to participate in the event, turning this live event in a digital conversation.
  • Real-time feedback
  • Convergence of virtual and real audience
  • Dynamism of the conversation
  • Participants interaction and prominence
  • Higher Twitter visibility
Would you want to know what we can do for you?